You may be asking yourself: how can I create web banner ad design that people will want to click on? Web banner design focuses on the systematic creation of effective banner ads through the careful application of basic design guidelines. In this article we’ve put together all the information you need to create successful web banner designs. What is web banner design? Web banner design is among the most prolific forms of marketing used in today’s online world and comes in all shapes and sizes. Web banner design is all about creating the most clickable banner ads possible. Online advertising always bring thrill and zeal among marketers. And when it comes to banner advertising, advertisers get opportunity to experiment with the type of banner. If you want to use banner for your online advertising, you have two types of banners available for you: static banner and animated GIF banner. In static banners, both your text and graphics will remain still. It is proven by research that any moving graphics catches our eyes better. That is why a shift of advertiser’s preference points towards animated banner advertising. How do you design great banner ads? So, how can you design and create web banner ads that will bring in those clicks? Let me show you, Below is a list of tips and general guidelines for designing banner ads. 1. Use the most effective, standard banner sizes According to Google Adsense, the most successful standard banner sizes are:
2. Place your banner ads correctly Purchase space on a website where your design will be featured above the fold and close to the main content of a page. 3. Maintain hierarchy Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components: Your company logo Your company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action. The value proposition The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see. The call to action The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad. 4. Have a clearly defined frame People’s eyes are naturally drawn to a subject inside a frame. Effective banner ads have a clearly defined frame with graphics extended to the edges of the box. If your ad is white, it’s a common practice to put a 1 pixel gray border around the ad. 5. Make your text instantly readable Do : Make your headline and body copy different sizes. All copy should be four lines or less. Don’t : Use cursive/script fonts, extremely thin font weight, all uppercase copy, or font sizes smaller than a 10 pt (unless it’s a disclaimer or copyright notice). 6. Be consistent with your design Your banner ad will link to a landing page that includes your offer. Make sure the ad matches your branding and the landing page so potential customers don’t get confused. 7. Choose appropriate color combination Every color has a different association, and it’s important to consider what types of emotions you want to evoke in your audience. Color will be the first thing a user notices in your banner ad. Colors are also subjective and have different associations in different cultures. Make sure to study your target audience when making your color selections. Below is a list of colors and the emotions they typically evoke in a Western audience. 8. Keep your file size small When it comes to file size, the smaller the better—under 150 kb, according to Google Adwords. Your ad needs to load fast on a page before viewers scroll down and miss it. 9. Use animation Animated web banner ads usually out-perform static banner ads, and can be very effective in website banner design, but you have to make sure that they don’t distract from the message of your ad. Use simple animations that last no more than 15 seconds, and make sure that they loop more than 1 times. Consider making the last frame of your animation a clear call to action. 10. Use the correct file formats JPG, PNG, GIF or HTML5 files will be your working deliverables. Your designer will typically work in Adobe Illustrator or Photoshop to deliver JPG, PNG, or GIF files, or in Google Web Designer or Adobe Animate for HTML5 files. Remember, Flash ads are pretty much out of date at this point, so opt for these other image file formats. You're now ready to design better web banners! There you have it! These are just some banner ad design guidelines, but it takes a lot more to create truly awesome, high-performing ads. If you’re not a professional designer (or too busy running a business), consider hiring a talented creative to design the perfect, clickable ads just for you. If you're not a designer, you can also hire a professional designer to help you for only $5 on fiverr. Don't have an fiverr account? don't worry, just follow this link to create a new account for free Register on fiverr and start your project right away.
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About MeI am a freelance graphic designer and digital artist work for print, internet and other media in purpose. I am good at vector design, logo, advertising, layout design and video editing. I really enjoyed working in this field and looking for any opportunity you offer! Archives |